49er Finish Postcard Mailing

Project Description: This postcard is mailed to former UNC Charlotte students with college credit who have dropped out and never completed a degree. As an enrollment and recruitment marketing effort we decided to design and mail out this postcard to in an effort to re-enroll students who were a few credits short that had a chance to finish their degree. Most of these students were 24 and older which meant I did a lot of creative brainstorming to come up with messaging that would resonate and make this audience want to come back and complete their bachelors degree.