Digital Landing Pages, Banner Ads, and Social Media Ads

Project Description: This was a digital marketing campaign to recruit students to apply and visit UNC Charlotte. This project required multiple design pieces that included website landing pages, banner ads, and social media ads. When designing all of the pieces, I tried to use similar imagery on the landing pages that were consistent with the banner ads and social media ads. Ultimately we used the landing pages to capture leads who clicked on the social media ads or google banner ads.