UNC Charlotte Viewbook

Project Description: This viewbook is used as a recruitment marketing piece for the Office of Undergraduate Admissions. Our admissions counselors take these books when traveling to high schools and college fairs in and out of state. This was a really critical print marketing piece because most students and parents use this book as the first touch piece in their search for a college. I wanted to focus on imagery that really sold our beautiful modern campus feel and. I also wanted to focus on infographics to give quick snackable facts that make our University stand out.